The face of your brand in every conversation.
You Know Your Business Needs Marketing.
You Just Don’t Have Enough Hands to Do It.
Fractional Marketing Support for Growing Businesses
You have the ideas. You know follow-up matters. You understand visibility is important. But between running your business, serving clients, managing operations, and keeping up with everything else, marketing often gets pushed to the side.
That’s where Gen1 Consulting comes in.
Led by Krista Pettry, Gen1 Consulting provides relationship-driven fractional marketing support for small businesses that need consistent visibility, authentic connection, and someone they can trust to help move opportunities forward.
about us
Meet Krista
Krista Pettry is a relationship-driven marketing professional known for her integrity, positivity, and genuine passion for helping others grow. With nearly 20 years of sales and marketing experience across several different industries, she brings a well-rounded perspective and a deep understanding of how to build meaningful business relationships that drive long-term success.
Through Gen1 Consulting, Krista helps small business owners strengthen their visibility, build authentic connections, and implement marketing strategies that align with who they are and where they want to go.
Her approach is thoughtful, intentional, and never one-size-fits-all. She takes the time to understand your business, your goals, your audience, and the relationships that matter most.
Clients often describe Krista as “pleasantly persistent” — and she considers that a compliment. She believes in thoughtful follow-up, strong follow-through, and making sure opportunities don’t slip through the cracks.
With a military background that shaped her discipline, structure, and commitment, Krista brings both organization and heart to every client relationship.
This is my why: Danny, my husband of 23 years, Daniel, 20 years old and a student at KSU with an unbelievable talent in music and an analytical mind, Josiah, 14 years old and an amazing artist with an “old soul”, Abby, 12 years old with a beautiful singing voice and gifted in dance who loves hair, nails, and fashion. Being a wife, mom of three, and building a business rooted in faith and community has taught me so much. I have been humbled by, encouraged by, and loved by God and my family unconditionally, and these are the things that give me strength and fill me with the courage I need to be successful at anything in life, to include my business. Each color in the GEN1 Consulting logo represents a member of my family.
who is this for
Marketing Help Without Hiring Full-Time
Gen1 Consulting is built for growing small businesses that know marketing matters but may not have the time, desire, or internal skill set to manage it consistently.
This is a great fit if you:
- Know you need to stay visible but struggle to stay consistent
- Want stronger follow-up with prospects, clients, and referral partners
- Need someone who can help build real relationships, not just post content
- Are not ready to hire a full-time marketing manager
- Want a trusted right-hand marketing partner who cares about your business
Krista intentionally takes on fewer clients so each business receives the time, attention, and care it deserves.
Services we PROVIDE
Fractional Marketing Services
Relationship-Based Marketing Strategy
Marketing works best when it feels authentic. Gen1 Consulting helps you identify the right opportunities, strengthen your message, and create a strategy that supports long-term business growth.
Follow-Up & Opportunity Management
Great opportunities are often lost because follow-up falls through the cracks. Krista helps keep communication moving with thoughtful, consistent, and professional follow-through.
Visibility & Brand Presence
Stay top of mind with the people who matter most. From networking support to outreach planning and visibility strategy, Gen1 Consulting helps your business show up with intention.
Small Business Marketing Support
Need marketing help but not a full-time employee? Krista can step in as an extension of your team, helping manage priorities, communication, campaigns, and relationship-building efforts.
Proactive Marketing Accountability
Sometimes you just need someone who will help keep marketing moving. Gen1 Consulting brings structure, positivity, and momentum so your marketing does not get buried under everything else.
Referral & Connection Building
Krista thrives on connecting people with their ideal audience. Her work helps create meaningful introductions and mutually beneficial relationships that support lasting growth.
Why Gen1 Consulting
Marketing That Feels Human
Gen1 Consulting is not about pushy tactics, overwhelming paperwork, or “clobbering” prospects with sales pressure.
It is about building trust.
Krista’s work often creates immediate momentum, but the bigger value is in the relationships built over time. She helps businesses grow their visibility, reputation, and connections in a way that feels genuine and aligned.
When you work with Krista, you get more than marketing support. You get someone who shows up, follows through, and cares about your business as much as you do.
Krista intentionally takes on fewer clients so each business receives the time, attention, and care it deserves.
How can we help you
Ready for a Right-Hand Marketing Partner?
If you are growing your business and know marketing needs more attention, Gen1 Consulting can help you move forward with clarity, consistency, and care.
Let’s talk about where you are, what you need, and how fractional marketing support can help you build stronger connections and better opportunities.
Krista intentionally takes on fewer clients so each business receives the time, attention, and care it deserves.
Let’s build visibility, relationships, and growth — one meaningful connection at a time.